Putz's Creamy Whip

A local classic since 1938, now with a fresh look (without losing that vintage charm). The goal was to capture all the nostalgia, childhood sweetness, and four generations of family tradition in a visual identity that blends retro vibes with a modern touch. Sugary colors, 1940s-inspired typography, and that endless-summer feeling, all wrapped up with love, like a perfectly creamy ice cream on a Sunday afternoon.