The Pop Gallery

Think Warhol boldness meets Bowery cool, that’s the vibe I brought to The Pop Gallery’s new visual identity. This legendary NYC spot is all about Pop Art, Urban Art, and photography that makes you feel something (and maybe even giggle a little).

I dove into their mission, making art collecting fun, accessible, and totally un-snobby, and built a brand look that’s as vibrant and eclectic as the work on their walls. Punchy colors, playful typography, and a flexible system give them the tools to keep things fresh while staying unmistakably Pop.

The result? A visual identity that’s as inviting as their gallery doors, ready to welcome seasoned collectors, curious wanderers, and everyone in between.